Goudvis & Associates: Home

About Us At Goudvis

Driven by integrity, trust, and personalised service for your financial security.

At GFA, we’ve been committed to guiding clients through their financial journeys since 1999. As a registered, independent financial service’s provider, we offer tailored advice across a broad range of financial products, from long-term investments to short-term financial strategies. We believe in delivering personalised, hands-on support to ensure your financial goals are within reach.

Located in Pretoria East, we pride ourselves on being more than just financial advisors. Our mission is to simplify complex financial decisions, giving you confidence and peace of mind every step of the way.

Long-Term Insurance: Secure your future with coverage that protects you and your loved ones over time.

Short-Term Insurance: Flexible solutions for immediate protection and peace of mind.

Investment Planning: Tailored strategies to help grow your wealth and achieve financial goals.

Medical Aid: Comprehensive health plans to ensure you're covered when it matters most.

Our Insurance Partners

Meet The Team

Experienced professionals dedicated to guiding your financial journey with care and expertise.

Mary-Ann Van der Merwe - Heck

Owner

Mary-Ann Van Der Merwe-Heck is a seasoned financial professional with over 13 years of industry experience. Joining Goudvis in 2016, she has played an integral role in the company's growth and is now a proud co-owner. Mary-Ann is renowned for her unwavering commitment to exceptional service delivery, upheld by her unshakeable values of honesty, integrity, and empathy. She takes a client-centric approach, always seeking to understand and address the unique needs and concerns of those she serves

Wesley Birch

Owner

Wesley Birch is a seasoned financial expert and Key Individual, proudly owning Goudvis & Associates CC, a licensed and authorized financial services provider. With over 18 years of experience in providing personalized financial advice and intermediary services, Wesley is dedicated to empowering his clients to achieve their financial goals. Known for his honesty, integrity, and passion for helping others succeed, Wesley specializes in comprehensive financial planning, guiding individuals and families toward financial freedom and peace of mind.

Jaco de Wet

Financial Advisor

Jaco De Wet is a dynamic and driven young professional, passionate about making a positive impact in the lives of his clients. With a strong foundation in the financial industry since 2018, Jaco brings a fresh energy and enthusiasm to his work. His dedication to delivering exceptional service and guidance is matched only by his desire to continuously learn and grow, ensuring his clients receive the best possible support and expertise.

Our Expert Services

We Offer advice & strategies to help you achieve your long-term financial success.

Wills, Tax, Funeral Benefits, Onshore and offshore investments, Death/Disability/Critical Illnesscover, Income protection, retirement planning, business insurance incorporating buy and sell, assurance keyman buy and sell and business contingentliabilty, group benefits,review of current portfolio, etc.

Life

Insurance

Short Term

Insurance

Santam, Auto & General, Regent, Hollard, Momentum, Discovery, Quicksure and First for Woman

Wills And

Estates

It is always a good thing to ensure your Will in order.

A Secure Financial

Future Starts Today

Tailored financial solutions for life, investments,
and medical aid.

A Secure Financial

Future Starts Today

Tailored financial solutions for life, investments,
and medical aid.

Thank You!

A Secure Financial

Future Starts Today

Tailored financial solutions for life, investments, and medical aid.

A Secure Financial

Future Starts Today

Tailored financial solutions for life, investments, and medical aid.

Thank You!

Tailored financial solutions for life, investments,
and medical aid.

Tailored financial solutions for life, investments,
and medical aid.